• VinTank CEO Paul Mabray On Using ‘Geo-Fencing’ And...

    5 hours ago | Data & Analytics

    Paul Mabray is among the leading experts at applying targeted analytics in the wine industry. He co-founded VinTank and is now CEO of the platform that’s a combination...

  • In2Summit: Asia’s PR Industry Must Win War For...

    2 days ago | Agencies, Brands, The In2 Summit 2014

    Some of the biggest names in the Asian comms world discussed how the industry can better find and retain new types of talent, at today’s In2 Innovation Summit in Beijing. Two...

  • Film, Fashion, Fun: Lenovo’s Brand Transformation At Beijing...

    2 days ago | Brands, The In2 Summit 2014

    Lenovo has been transforming its brand from “trusted uncle” to something younger and hipper as its business has expanded beyond PCs to include tablets, smartphones and smart...

  • AMEC Measurement Week Day Three Recap: The Challenges...

    2 days ago | Data & Analytics

    By Gina Joseph On Day 3 of AMEC Measurement Week, Laura Grover, Laura A. Grover, Senior Digital Strategy Director of Quintiles, kicked off the morning sessions with a discussion...

  • AMEC Measurement Week Day Two Recap: Connecting With...

    3 days ago | Data & Analytics

    By Gina Joseph Despite a rainy morning, Day Two of AMEC Measurement Week in NYC started off with great insights and key takeaways on how PR metrics are used to connect with...

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