• The 2014 Innovator 25

    6 days ago | The Innovator 25

    We launched the In2 Innovator 25 in 2013 to celebrate those who have contributed great work or ideas that have pushed our industry forward. The 2014 Innovator 25 now takes another...

  • BuzzFeed’s Will Hayward: ‘Campaigns Need Content To Have...

    10 days ago | Agencies, Content & Social, Data & Analytics

    LONDON—People no longer wake up and say, “I wonder what The New York Times is saying this morning”; instead, they wake up and say, “I wonder what other people are talking...

  • Edelman, United Entertainment Group Ink Joint Venture

    14 days ago | Agencies, Content & Social, Data & Analytics

    After months of negotiations, Edelman has formalized its partnership with United Talent Agency to create a new entity that connects brands with the entertainment world. The joint...

  • PR Paranoia And The Untold Stories Of Large...

    14 days ago | Brands, Culture

    By Jason Morris “I am going to have to beat you up today, but I wanted to give you the opportunity to provide some background, even if not for attribution.” The above was an...

  • Sparkpr Looks Beyond Media Relations With Socialarc Acquisition

    16 days ago | Agencies, Content & Social

    Tech boutique SparkPR has bought digital shop Socialarc to expand its offerings beyond traditional PR. The San Francisco-based Sparkpr has been partnering with Socialarc since the...

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