Every company is now a media company. It doesn’t matter if it makes network gear or diapers, every company needs to publish to its various communities. (2009)
For having the foresight to see that every company is a media company even before the content craze took hold. For being the PR industry’s Silicon Valley ally, sounding the alarm for industry disruption and plainly pointing to pockets of new opportunities. And for being among the first brave journalists to take the leap from the analog to the digital realm even when the model was still half-baked, at best.
Innovation in PR and marketing is most closely related to?
Describe the PR industry’s level of innovation.
Who most influences a brand’s PR/marketing innovations?
What’s the hardest thing about pushing for innovation?
Overcoming old ways of thinking.
Advice for overcoming this?
Tell us your favorite time of day.
Any time after noon because that’s when I’m most productive.